Information We Gather and How We Use It
We collect certain information from you in order to provide you with the best user experience possible.
We use your IP address to identify you, to gather demographic information that helps us understand how you and our other customers use our Web site, and to administer our Web site. If you purchase items through the Marketplace, your IP address is used to help match you with your shopping cart.
Our registration form requires you to give us contact information (like your name and email address), demographic information (like your postal/zip code, age, occupation and income level, etc.) and profile information (like your investment experience). We use your contact information to contact you about our Web site and provide you with information and promotional material from our partners and advertisers. We use various other portions of your information to comply with the Toronto Stock Exchange, New York Stock Exchange and Nasdaq Stock Market regulations regarding the distribution of real-time information, to target advertising, and to personalize our Web site by showing you content that we think you might be interested in and displaying the content according to your preferences.
We sometimes conduct or sponsor surveys and contests on our Web site. If you elect to participate, we may ask you for contact, demographic and other information as part of these offerings. We would use this information to analyze and report on the results of surveys, to provide you with the results of the surveys and contests, and to send you information about our company and promotional material from our partners and advertisers. Participation in surveys, contests and e-blasts are completely voluntary.
From time to time we may supplement information that you provide to us with information received from third parties.
Information We May Disclose
We share demographic, profile and other general information about you and our other customers with our advertisers on an aggregate basis. This means that we tell our advertisers general information about the characteristics of our customer base such as how many female visitors and registered users we have within a certain postal code, but we do not specifically identify a particular female visitor or provide her contact information to our advertisers.
Our advertisers may ask us to mail or e-mail you promotional information tailored to your interests. We will send you this information on behalf of our advertisers. From time to time we may use third parties (pursuant to a confidentiality agreement) to assist us in e-mail broadcasts and list management. You may opt-out of receiving these mailings by editing your account settings.
We may disclose your contact information or other specific information about you to third parties in conjunction with advertising, contests or new service offerings that you elect to participate in.
We may share your contact information with our strategic partners and certain other companies. These selected entities may send you information by e-mail or regular mail, or may contact you by telephone.
We may from time to time sell or transfer your contact and demographic information to affiliates and non-affiliates of the Company.
As we continually look for ways to improve our business, we may buy or sell a company. If we buy or sell a business, the names collected will likely be transferred as a part of the sale. Information about registrants will be used in the aggregate. However, if we buy a business, we will honour the requests that customers made of that business regarding e-mail communications. In the event that we sell a business, we will do everything in our power to ensure that the e-mail communications requests you made of us are honoured.
We may release your contact and other information to third parties when we believe that such release is reasonably necessary to (i) comply with law, (ii) cooperate with state and federal regulatory agency investigations, (iii) comply with the terms of the Subscriber Agreements with the TSX, Nasdaq and the New York Stock Exchange, (iv) enforce the terms of our User Agreement or License Agreement, or (v) protect the rights of Equities.com or others.
Our Web site contains display ads sold by us or by outside advertising agencies. These ads may contain cookies which will be deposited in your hard drive if you click on the ads. Information generated from cookies deposited on your hard drive by our advertisers is collected by our advertisers and we do not have access to this information.
Most browsers are set to accept cookies unless you reconfigure your browser to refuse them or to notify you when you have received one. If you do not accept cookies, you will not be able to use certain features of our site.
Subscriptions and Purchases
You may subscribe for a fee to certain services through our Web site or purchase publications and merchandise through the Marketplace. If you subscribe for services which require payment of a fee or place an order with us through the Marketplace, we will need your contact information and certain financial information such as your credit card number. Any financial information we collect will be used solely to bill you for the services and items you have purchased and to electronically deliver or ship items to you.
Chat rooms, forums, message boards, and/or news groups are available to you through our Web site. Please remember that any information disclosed in these areas becomes public information. If you post personal information online that is accessible to the public, you may receive unsolicited responses. You should exercise caution when deciding to disclose any of your personal information in a public forum.
Our Web site has certain security measures in place in effort to protect the loss, misuse and alteration of the information under our control.
Links to Other Web Sites
Our Web site contains links to other sites. equities.com is not responsible for the privacy practices or the content of such sites. You may wish to review the privacy policies of these sites.
Third Party Advertising
We use Commission Junction, Google Adsense and other third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you.
Third Party Cookies
In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique ’cookie’ on your browser.
You may choose not to register for real-time quotes. Access to delayed quotes does not require registration.
You may opt-out of receiving communications from us and/or our partners. Your options include:
Opting to not receive promotional materials from our advertisers and/or,
Opting to not receive any newsletters, notices about new services or any other content from equities.com.
You may opt-out during the registration process or after registering by selecting the “delete account” option in your Account Profile, or by contacting us by e-mail at: support@equities. Every e-mail we send to you will provide you with instructions on how to unsubscribe so that you will not receive any future e-mails.
Correct or Update Your Information
You may correct or update any information previously provided to us by visiting us the Account Profile section of the site, or by contacting us by by e-mail
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact our head office at:
Equities Media Inc.
415 Hornby Ave
Vancouver, British Columbia
Canada V6C 2Y2
Please also refer to the Terms & Conditions and Disclaimer for additional privacy related information. For general information about Internet privacy issues, you may wish to also visit the Web site hosted by the US Federal Trade Commission at http://www.ftc.gov/privacy